Most People Likes to share awesome content. And when your Fans’ friends see that great content, they too may share it — or even better, they may “Like” your page.
It’s a win-win situation.
Your current Fans share your content — and new Fans Like your page because of it!
So how do you create content that excites people enough to share it? Again, another great question.
The obvious answer is to use Post Planner’s Viral Photos and Trending Content to post content that’s already proven itself to be shareable.
But while I was writing this post, my good friends Mari Smith and ShortStack
I agree 100% with this graphic on how to “boost visibility and inspire viral sharing on Facebook”.
Here are the 14 different ways to get more shares as listed on the infographic. My commentary on each item will be in (parenthesis) I will also add the infographic at the bottom of the post if you prefer reading it.
1. Be Consistent
Post 5 times a week so you’re “top of mind” for your Fans.
(My personal recommendation, as mentioned in my “Give me 5 Minutes a day and I’ll make you a better Facebook Page Owner” post, is to post at least once a day. Post more if you’re getting great engagement.)
2. Time it right
The best time to post will depend on the type of business you’re in.
(By using Post Planner you can easily plan out the best times to post! There is no “magic time” to post, so mix it up and see what works best for your page. )
3. Use eye-catching images
Alternate photos and video with text-only updates.
(Images are the most shared piece of content on Facebook — and all social media for that matter. This is why Instagram and Pinterest have done so well.)
How do you find awesome, eye-catching images?
4. Keep it short
Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more Likes, comments and shares than longer posts.
(I would go a step further and say limit it to 80 characters. The quicker it is to read, the more likely people will actually read & share it.)
5. Be relevant
Your content should let your audience know that you know who they are.
(A great way to remain relevant is to use the Status Ideas Engine and Content Library in Post Planner to post engaging statuses and trending content from various sources.)
6. Use your authentic voice
People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
(There is nothing worse than being completely stale and boring on Facebook. If your audience is skaters you should post like a skater, not like a Wall Street CEO.)
7. Include a call to action
If you ask your Fans to Share, Like or Comment, they are more likely to do it.
(With that in mind would you please Like and Share this post!)
8. Be creative with apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
(Don’t overdo it with apps on your page though. Contests are a great way to get more Fans and are highly shared on Facebook. Andrea Vahl posted a great tutorial on how to run a contest on Jon Loomer’s blog recently — you should check out.)
9. Have a sense of urgency
Include up-to-minute tips and tricks, and whenever possible, dispel myths.
(It’s always a good idea to stay on top of what’s going on in your niche — and to share that with your followers. What you don’t want to do is share a post that’s a year old and no longer relevant.)
10. Offer value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content
(If they don’t find any value in it, they won’t share it!)
11. Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
(I tend to disagree with this statement. As I mentioned in my post about being a Crappy Fan Page Admin if all you’re posting is stupid cat memes, you’re offering no value — which goes against the #10 tip. My advice: just don’t overdo it.)
12. Be educational
People love to share how-to guides and tips.
(Totally agree with this tip. But make sure the material you share is easy to follow and from a valid source.)
13. Make a list
Lists, in the form of an infographic or a pdf (or a blog post) are great for sharing.
(This tip is perhaps the best tip on the list. People love posts that are “Top 10 Ways to…” or “12 Can’t Miss Tips on…” A fine example of this is my post “100 Awesome Facebook Interest Lists to follow (and bypass Edgerank)“. This post has garnered over 1200 Likes and Shares, as well as 250+ Tweets! Another example is “Things You Should Never Share on Facebook” which has been Liked and Shared about 200 times in less than a week. There is power in list related posts.)
14. Be seasonable
Tailor your content to the season or an upcoming holiday.
(A great way to get more shares is to do a promotion based on a holiday. Or you can emulate Mari Smith and change out your profile image or cover photo to something seasonal. People love to see personality on a page.)